Rogier Verhulst
Co-Founder & CEO Rogier spent nearly 17 years at LinkedIn (2008–2025), most recently as Senior Director of Central Market Research & Operations. He built and scaled the company’s central research organization, helped establish the LinkedIn Research Network for B2B sampling, unified brand tracking to quantify business impact, and launched in-product survey capabilities that connected member feedback to product and go-to-market decisions. Earlier, he held market research roles at Microsoft and a range of consulting firms. Rogier co-authored The Business of Marketing Research (2019), speaks frequently at industry conferences, and holds a Master’s in Economics from the University of Tilburg.
Marco Vriens, PhD
Co-Founder & Chief Methodologist Marco is a recognized expert in analytics and marketing research. He has led analytics and insights teams at Microsoft and GE Healthcare and held senior leadership roles at Knowledge Networks, Research International, and Ipsos, where he served as Global Chief Research Officer. Marco has authored or edited five books (The Insights Advantage, Handbook of Marketing Research, From Data to Decision, The Business of Marketing Research, and Conjoint Analysis) and published 50+ papers in leading academic and industry journals, including the paper that introduced the Brand Density metric. He earned his PhD in Marketing from the University of Groningen.
Gargi Chaudhuri, PhD
Director of Modeling Gargi is Director of Modeling at KwantumLabs and a full professor of quantitative geography, with a PhD in geographic science and a publication record in the field. She brings extensive experience in statistical simulation modeling and machine learning, particularly spatial and spatiotemporal analysis, and works in Python, SQL, and R.
Felix Eggers, PhD
Scientific Advisor Felix brings deep expertise in behavioral economics and consumer psychology to KwantumLabs. He specializes in preference modeling, choice architecture, and experimental design, publishes extensively in top-tier academic journals, including the Harvard Business Review work introducing Customer Surplus Value, and speaks regularly on the intersection of psychology and business strategy.
Jason Bhalla
Chief Technology Officer Jason is Chief Technology Officer at KwantumLabs, where he guides technology strategy and implementation over the KwantumLabs platform. He has a B.S. in Computer Science and a B.S. in Mathematics with graduate certificates in Software Engineering, Machine Learning, and Data Science & Data Engineering. At his university, he was the President of numerous honor societies, department advisory councils, research groups, and student organizations, in the fields of AI, Computer Science, and Mathematics. He was also previously a Software Engineer at Advantest, and is extremely excited to bring his experience to KwantumLabs to make it the world’s top insights platform!
