Know what your brand means, and what that’s worth.
BrandSight™ turns authentic customer associations into a trackable Brand Value Index™, with dollar values for every driver, so you know exactly what to amplify and what to fix.
Traditional tracking doesn’t connect meaning to money
Statement ratings blur real differences between brands into a mush of 7-out-of-10s.
Scores describe the market without telling anyone what to do on Monday.
Fixed grids can’t catch the association your market formed last month.
Awareness and favorability don’t survive a CFO conversation. Dollar values do.
One question in. A valued brand model out.
- 01
Hear it in their words
“What comes to mind when you think of [Brand]?” Voice-first for richer answers: people speak twice the words they type.
- 02
Go deeper on emotion
A targeted follow-up on each respondent’s top emotional driver surfaces the proof points behind the feeling.
- 03
Map, connect, value
AI maps associations to the 12 universal drivers; our published methods price each one in Customer Surplus Value.
- 04
Compare and track
Benchmark against competitors; track Brand Density™ and the Brand Value Index™ wave over wave.
- 05
Act with confidence
A scorecard, a message map, and a 90-day action plan your brand, comms, and media teams can run.
Deliverables built for decisions
One KPI tied to real business outcomes, trackable over time
Customer language, clustered and weighted: unaided and unbiased
Trust, confidence, ease and more, each priced in dollars
Including negative-association risk flags
Where you lead, where to defend, where to attack
Prioritized messaging, creative proof points, and a test plan
Against traditional tracking
| Traditional tracking | BrandSight™ | |
|---|---|---|
| Question format | Long attribute grids | Unaided associations + targeted follow-up |
| Bias | Halo and central-tendency effects | Reduced via open response + proof points |
| Output | Many scores, no priorities | Ranked drivers with dollar values (CSV) |
| Time to value | 6–8 weeks | 10–15 business days |
| Actionability | “Monitor a metric” | Message map + 90-day action plan |
| Tracking | Awareness, favorability | Brand Density™ + value drivers |
Standing on published science
Every design choice in BrandSight™ traces to peer-reviewed or industry-standard research, including our own.
People speak 2× more words than they type and give 20–30% more distinct associations in audio.
Customer Surplus Value, introduced by our team, predicts retention and loyalty better than NPS.
Brands linked to more buying situations grow faster. BrandSight™ maps your associations to CEPs.
Elements-of-value research ties emotional needs like confidence and security directly to spend.
Measure meaning. Monetize it.
Get a BrandSight™ starter scorecard in 10 business days, and see which ideas will grow your brand next quarter.