From Harvard Business Review to peer-reviewed modeling frameworks and the field’s reference texts. The KwantumLabs platform industrializes methods our team published first.
The follow-up to CSV. If surplus value measures how much a brand is worth to its customers, this asks what creates that worth: which brand associations actually move what customers spend.
Read in HBR ↗Introduces Customer Surplus Value (CSV): the dollar value customers feel they get beyond what they pay. A stronger predictor of retention than NPS.
Read in HBR ↗
The definitive academic reference: frameworks, modeling, and forecasting applications.
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An insider’s guide to how research actually functions inside organizations.
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Translating research insight into business decisions, end to end.
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A practical guide to turning data into decisions, with corporate and startup cases.
View the book ↗The paper that introduced Brand Density: a structured way to quantify how richly and meaningfully people associate with a brand.
Marco Vriens, Song Chen, Judith SchomakerA new methodology for deriving dollar values for brand attributes from open-ended associations.
Marco Vriens & Felix EggersAdvanced conjoint methodology for comprehensive preference modeling.
Marco Vriens & Felix EggersWhere AI-simulated panels help, where they mislead, and the discipline for using them responsibly.
Marco Vriens, Chad Vidden & Rogier VerhulstA roadmap for when and how to use conjoint modeling effectively.
Marco Vriens & Felix EggersComparing brand perception measured from online comments and from surveys.
Marco Vriens, Song Chen & Chad ViddenCompetitive analytics applied in the technology sector.
Marco Vriens & Chad ViddenCitation records: Google Scholar · Felix Eggers on Scholar · full texts and preprints on ResearchGate.
The people on these bylines run every KwantumLabs study.