Research that builds itself while you talk.
Describe your research in plain English. The AI programs the survey in front of you: questions, logic, quotas. Then you test it live and field it to real people. It ends in a live dashboard, not a spreadsheet.
Three steps. You’re in control of every one.
Describe it
Say what you need to learn, or drop in a questionnaire document you already have. The AI drafts the whole study and asks you once, in a single batch, about the decisions only you can make. Every question comes with a recommendation you can accept in one click.
- Plain-English brief or .docx/.txt upload
- The survey assembles live in front of you
- Every change is versioned, so you can undo anything
Test it live
Take your own survey exactly as respondents will, voice and all. Spot something mid-walkthrough? Ask for the change from inside the survey; the AI patches the study and you resume where you left off, answers intact.
- Instant test links for you and your team
- Change requests from inside the survey
- Automated dry-run checks before launch
Launch and watch
Field through integrated panels or your own links. The cost is priced and shown before anything spends. Responses arrive live, quality-checked automatically (bots and low-effort answers filtered out), and the study ends in a live dashboard you can share.
- Every price shown before you commit
- Automatic response quality control
- A live, shareable Insight Hub dashboard
Start wherever you are
Start from scratch
A blank page and a chat. Say what you want to learn; the AI drafts the study with you.
Upload a questionnaire
Drop in the Word doc or text you already have. It becomes a programmed, testable survey.
Bring your own results
Already collected data? Upload it with its data map and go straight to a live dashboard.
Free to build. Pay for reach and depth.
The honest boundary: everything before fielding is free, and everything that costs money is priced on screen before you commit to it.
Build any survey with the AI, without limits on complexity
Test it end-to-end yourself, with test links for your team
Field at scale to panel respondents (priced per study, shown before launch)
The insights layer: AI-coded open ends, drivers, and your Insight Hub dashboard
Serious research methods, not just question forms
The same instrument the managed studies run on: adaptive interviews, choice modeling, and quality control included.
Under it all: the published measurement science: Brand Density™, Customer Surplus Value, the 12 universal drivers. Read the methodology →
What can I do for free?
Build and test without limits: describe your study, get a programmed survey, walk through it yourself, and share test links with your team. You pay when you field to respondents at scale or add the insights layer. Every price is shown before you commit.
Do I need research experience?
No. The AI handles questionnaire design, logic, quotas, and fielding mechanics. Where a decision is genuinely yours (audience, sample size, brands), it asks once, in one batch, with a recommendation attached to each question.
What survey types does it handle?
Open-ends with AI follow-ups, single and multi-select, sliders and grids, MaxDiff, conjoint (CBC, including adaptive), NPS, rankings, and voice-first AI-moderated interviews, in 12 languages.
Where do respondents come from?
Bring your own list via shareable links, or field through integrated research panels with quotas, feasibility checks, and automatic quality control on every response.
What happens to the results?
Responses stream in live with quality checks applied. Add the insights layer and open ends are coded into drivers and associations, ending in a live, shareable Insight Hub dashboard.
Be building the day it opens.
The platform launches soon. Book a demo to see it live and get first access — or hand us the study today.